Snugsofa.com purchased by ScS

Founded by Robert and Peter Bridgman in 2018 as Europe’s first sofa-in-a-box concept, Snug has grown to become one of the largest retailers in this segment of the furniture market. Describing its reasoning for the acquisition, ScS’s board said the move represents further progression in its strategy believing Snug’s strong brand and digital-first offering will complement ScS’s existing proposition.  

As part of the acquisition, all 53 members of staff at Snug will join ScS.  

ScS’s chief executive Steve Carson said: “Snug is an exciting and young business with great potential. It has a strong and recognisable brand, a differentiated product and targets a market that complements our proposition.

“In that regard, it presents us with an exciting opportunity to further increase market share. We, therefore, view it as a great strategic and cultural fit which reinforces our commitment to helping our customers create the home they love.”